Delivering a quality search experience requires specialized knowledge and expertise. Armed with that specialized knowledge and expertise, we apply insight and process to satisfy the purchase intent of your users.
While the past several years have shown an uptick in mobile browsing, 2016 will be a tipping point for mobile buying. Mobile search and findability has unique challenges and opportunity in terms of relevance and presentation. Search Strategy Solutions can insure your mobile search meets user purchase intent, and increase mobile conversions.
The more you understand about your users, the more likely you are to satisfy their purchase intent. We help your customers find the products that are right for them, increasing cart size and conversions.
As ecommerce evolves, innovation plays a greater and greater role in successful outcomes. Search Strategy Solutions enables new experiences in mobile, content, and personalization that differentiates merchants, and increases engagement and revenue.
We apply insight and process to create more value by improving ecommerce site search and findability. We create successful search outcomes based on a variety of factors including user satisfaction, financial gain, and operational efficiency.
We are search-industry veterans with broad experience in the many disciplines of increasing search engagement and satisfaction, including data and metadata, taxonomy and classification, content management, search quality and analytics, user intent and behavior, query handling, search features, results presentation, and KPIs beyond CTRs. We thrive on empowering our clients to get more out of their site search.
Our services complement existing search technologies, including search engines, content management systems, ecommerce analytics, personalization, and related technologies.
Datafloq just recently published a great article about Search Strategy Solutions and how we help Data Scientists: Garbage In is Garbage Out; How Big Data Scientists Can Benefit from Human Judgment Excerpt: Full Stack Human Judgments Several organizations offer access to the crowd to help data teams collect, clean, enrich and label data at scale[…]
There’s a lot more to generating valid data than calling up a crowdsourcing vendor. The success of your data science depends on more than simply going out and buying judgments. It means managing every step of the process to support your research goals. A “Full Stack” approach to human judgments provides all the components[…]
We weren’t surprised when the news came back that online shopping surpassed brick and mortar this Black Friday. We’ve been knee deep in our clients’ data and we’ve been seeing this trend coming. This retail milestone also has important lessons for search and findability… lessons that mean increased conversions and revenues for online retailers. Black[…]
Customers use search every day to tell you what they want. And yet it’s not always easy to understand and deliver on their requests. Customers expect a lot, but they’re often in a hurry. They enter vague requests, forget or misspell product names, use unexpected language patterns—and they’re not shy about moving on if they[…]
Customer queries can be loosely classified into the head, body, or tail, depending on how often the query occurs. In other words, how popular is the query based on how many people search for the same thing within a time period. Most large retailers focus on optimizing head queries (the most popular ones). It’s[…]
In the search world, there are fancy terms for understanding searchers’ language to improve search results. Semantic search, natural language processing, computational linguistics, sentiment analysis, and so forth. These techniques should all be used to support one important principle: the customer’s language is always the right language. Manufacturers and merchants have industry standards and[…]
Search accuracy is an important factor in capturing and increasing sales throughout the year, but especially during the holidays, when retailers can expect to make the lion’s share of their revenue. But returning meaningful search results becomes even more challenging with seasonal products. Will online Christmas shoppers be able to find that snowflake design tablecloth[…]
In John Battelle’s best-selling book about Google, he describes how a search box reveals a lot about the “intent” of the user. For example, if someone searches for the nearest Starbucks, there’s likely a Mocha Frappuccino in their future! Google has built a business on mining search intent to generate billions of dollars in advertising[…]