Full Stack Human Judgements

Full Stack Human Judgements

There’s a lot more to generating valid data than calling up a crowdsourcing vendor. The success of your data science depends on more than simply going out and buying judgments. It means managing every step of the process to support your research goals.   A “Full Stack” approach to human judgments provides all the components[…]

What Black Friday Means For Site Search And Findability

What Black Friday Means For Site Search And Findability

We weren’t surprised when the news came back that online shopping surpassed brick and mortar this Black Friday. We’ve been knee deep in our clients’ data and we’ve been seeing this trend coming. This retail milestone also has important lessons for search and findability… lessons that mean increased conversions and revenues for online retailers. Black[…]

2016: The Year of Mobile Search

2016: The Year of Mobile Search

Customers use search every day to tell you what they want. And yet it’s not always easy to understand and deliver on their requests. Customers expect a lot, but they’re often in a hurry. They enter vague requests, forget or misspell product names, use unexpected language patterns—and they’re not shy about moving on if they[…]

The customer’s language is ALWAYS the right language

The customer’s language is ALWAYS the right language

In the search world, there are fancy terms for understanding searchers’ language to improve search results.  Semantic search, natural language processing, computational linguistics, sentiment analysis, and so forth.  These techniques should all be used to support one important principle: the customer’s language is always the right language.    Manufacturers and merchants have industry standards and[…]